March Ad Spend Data Shows Continued Growth, Driven by DigitalMay 6th 2016
New Zealand’s media market continues to enjoy a period of exceptional growth, with not even the difficult timing of Easter this year affecting its momentum as total Agency bookings grew 1% to a new high for a March month of $81.6 million.
And yet again the growth in NZ’s Digital media propelled most of the growth, with that media’s total spend soaring 25.5% year-on-year and is now 29.8% higher over the same calendar year-to-date period.
Digital bookings now account for 30% of all NZ Agency spend, second only to Television (40%), with Digital almost doubling its share of the market since 2012 when it represented 16.8% of the total.
Indeed, as the graph above shows, Digital’s share of NZ Agency bookings is nowequal to that of all other media excluding Television – a feat first achieved in January this year and replicated in March.
New Zealand’s strong run in ad spend in 2016 follows the record level of bookings achieved in CY2015, with at least some of that extra demand fuelled by NZ’s win in the Rugby World Cup.
Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand
As the advertising industry evolves, we’ve realized that there is still more that can be done to shed light on what’s happening in the advertising industry. And clearly, the next area of the advertising market requiring improvement is that of Product Category advertising expenditure.
Introducing Predictive Ad Earnings Forecasts for FB and GOOGL
We’re extremely excited to share our new Ad Earnings Model with everyone. In short, it’s a new, predictive data point that helps investors understand the fundamental performance of key media companies, such as Google and Facebook, to assess near and long-term potential upside.
NFL Sees +2% YoY Growth in Ad Revenue Across Televised Games in September
In September 2017, compared to September 2016, advertising spend across games on television networks increased by +2% - from $504M to $513M. This reflects in-game advertising, and does not include any revenue from pre - or post-game shows. Across all televised NFL games, commercial load grew by +2%. Meaning if a viewer watched every nationally aired football game, they saw around 15 more minutes of commercials than in Sept. 2016.