Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.

back to blog

Inside Ad Spend—Q2 2017

July 24th 2017

Welcome to Inside Ad Spend – SMI’s monthly look at what’s happening around the ad market, giving you key stats you need to know. This month, we look back at Q2 and how the overall ad industry performed.

Inside th Ad Market Q2 2017

Across the Ad Industry

The total advertising market closed the quarter up +3.8% compared to Q2 2016, due to a strong showing by Digital which ended the quarter up +11% following modest single digit growth in Q1 2017. The National TV market ended the quarter flat compared to Q2 2016, with -0.8% decrease in spend. Radio, Magazines, Print and Out-of-Home all saw year-over-year declines for the quarter with -4%, -16%, -20% and -1%, respectively.

Digital Ad Spend Picks up in Q2

The Digital sector grew +11% in Q2 2017, following its first only single-digit growth in Q1 2017. That brings the sector’s YTD (Jan – June 2017) growth rate to +9%. Social saw strong growth at +55%, Search saw a +12% increase, and Internet Radio increased by +7%.

National TV Ad Spend See a Flat Q2

In Q2 2017, the National Television market was nominally flat, with a -0.8% year-over-year dip. Cable networks saw a -4% decrease while Broadcast networks registered a +4% increase compared to Q2 2016. The 4% swing between Broadcast and Cable can be largely attributed to the airing of the final three games of the NCAA tournament in April. This year, these games were carried on CBS at the expense of TBS and Cable.

For more on what happened across the ad industry in Q2 check out our Q2 Report or get in touch for a demo and sample data points.

SMI Team

More Posts

Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand

As the advertising industry evolves, we’ve realized that there is still more that can be done to shed light on what’s happening in the advertising industry. And clearly, the next area of the advertising market requiring improvement is that of Product Category advertising expenditure.

November 8th 2017

Introducing Predictive Ad Earnings Forecasts for FB and GOOGL

We’re extremely excited to share our new Ad Earnings Model with everyone. In short, it’s a new, predictive data point that helps investors understand the fundamental performance of key media companies, such as Google and Facebook, to assess near and long-term potential upside.

October 25th 2017

NFL Sees +2% YoY Growth in Ad Revenue Across Televised Games in September

In September 2017, compared to September 2016, advertising spend across games on television networks increased by +2% - from $504M to $513M. This reflects in-game advertising, and does not include any revenue from pre - or post-game shows. Across all televised NFL games, commercial load grew by +2%. Meaning if a viewer watched every nationally aired football game, they saw around 15 more minutes of commercials than in Sept. 2016.

October 23rd 2017