NZ Ad Market Maintains Momentum in AprilJune 1st 2016
New Zealand’s media Agency market has continued its strong run of growth in April with SMI’s NZ data showing advertisers grew the size of their media investment by 4.3% in the latest year-on-year period, bringing the total to $74.7 million.
As a result, the market also continues to report a record level of ad spend for each of the calendar and financial year-to-date periods.
In trying to understand the market’s drivers, we can see via SMI’s Product Category ad spend data that over the past financial year the Airlines/Travel Agents market has been by far the strongest driver of ad market growth.
But in April it’s predominantly been the Retail and Government sectors delivering the highest increase in ad spend.
And as we show in the above graph, New Zealand’s advertising market is also highly correlated to business confidence and clearly that intangible factor is also a significant reason for the current strength of the ad market.
Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand
As the advertising industry evolves, we’ve realized that there is still more that can be done to shed light on what’s happening in the advertising industry. And clearly, the next area of the advertising market requiring improvement is that of Product Category advertising expenditure.
Introducing Predictive Ad Earnings Forecasts for FB and GOOGL
We’re extremely excited to share our new Ad Earnings Model with everyone. In short, it’s a new, predictive data point that helps investors understand the fundamental performance of key media companies, such as Google and Facebook, to assess near and long-term potential upside.
NFL Sees +2% YoY Growth in Ad Revenue Across Televised Games in September
In September 2017, compared to September 2016, advertising spend across games on television networks increased by +2% - from $504M to $513M. This reflects in-game advertising, and does not include any revenue from pre - or post-game shows. Across all televised NFL games, commercial load grew by +2%. Meaning if a viewer watched every nationally aired football game, they saw around 15 more minutes of commercials than in Sept. 2016.