True ROI, demystified at last.
Stop guessing—discover exactly where your ad spend goes. Follow customers along their path-to-purchase and learn what’s working, what isn’t, and where to place ad dollars to beat the competition.
Find out how (and where) to beat your competitors.Read More
Leave the bewilderment of cross-platform ROI behind.Read More
Competitor Spend Monitoring
Assess competitive ad spend activity and ROI, so you can tweak your media mix for improved ROI
Granular TV + Digital data
Insights across multiple touch points in your consumer’s journey towards purchase decision
Find the best platforms, networks, or programs for targeting relevant in-market audiences
Add customized reporting on any other dimension you require for the most accurate picture
Linking deterministically to the most granular and transparent third party datasets
Follow data by category and subcategories to easily understand how your brand stacks up
Data at critical mass.
SMI Market Insights
Our magic is in our method.
We source actual ad spend from 5 of the 7 major media buying holding companies, across the globe. No estimates, no smoke and mirrors.
We keep our data up to date. Our ad spend and precise Unit Costs across all media are cleansed and aggregated two weeks after every month.
What do you need to know? Choose from hundreds of different reporting dimensions to power thousands of unique insights.
Make big-ticket decisions with assurance. SMI’s actionable, cross-media intel gives you the edge in a competitive marketplace.
So, what's in our toolbox?
Our ROI reports provide our clients with overarching trends, big-picture successes and failures, and unrivaled strategic learnings. SMI leverages best-in-class partner relationships to bring unprecedented clarity to the customer attribution journey.
Access data-driven intelligence from consideration-to-purchase, tracking the impact of of TV/digital exposure
Dive into data with global partners including auto, retail, movie studios, telcos, and more
Explore previously impossible dimensions including pricing, timeliness, macro and micro views
Use information to help clients target TV and digital audiences based on their previous behavioral characteristics
SMI and our partners adhere strictly to established personal information protection protocols
SMI can create bespoke reports and products to fit your budget and needs
Our Core product provides a cross-platform view of ad spend data by tracking the flow of advertising dollars across 6 media types and 40 subtypes. It's the largest pool of real advertising spend, enabling the ability to make important decisions based on real market trends.
Monitor media mix ad spend trends on 65K+ individual platforms
Combine 24+ dimensions with 6 media types and 40 media subtypes
SMI datasets date back to 2009 offering accurate, historical trends
View competitor spend across all dimensions for a complete picture
Follow where advertiser categories are spending money, and at what frequency
From social to search to video, to the next Facebook, real ad spend all in one place
AccuTV gives the only clear 360-degree picture of 100% of US National TV ad spend available, offering industry trends, benchmarking and pricing data all in one place.
38 product categories and 108 product subcategories (like wine and spirits, or beer)
Only service to offer an accurate view into Upfront, Scatter and direct response
80K+ Unit Costs
90 networks, 9 dayparts, 7 weekdays, 8 spot length averages, and 3 buy types
Genres & Subgenres
NFL, NCAA, MLB, NBA, news, entertainment, specials and more
The ability to stay on top of complete spot counts with paid and unpaid ADU’s
Get highly accurate ad spend estimates for all non-SMI pool advertisers