Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.


Take your ad intel to the next level.

SMI knows where brand categories spend their ad dollars and how much they spend with unrivaled levels of granularity. Leverage our data to get a leg up on your competitors and reveal hidden opportunities to grow your share of spend.


Combine real spend with the data you’re already using to create true confidence.

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Arm your research, strategy and planning teams with truth, so they can be tactical.

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In-depth pricing

Real unit costs for any program, on any network, on any date


Follow Scatter premiums compared to Upfront, and those charged in premieres or finales

Market share

Understand your competitive set’s revenue throughout different product categories


Overlay ratings data to know who’s getting more for less

Inventory Analysis

Monitor makegoods across the market to best price and allocate your inventory


Uncover opportunities and vulnerabilities as ad spend dollars migrate from TV to digital

Data at critical mass.

SMI Market Insights.

Our magic is in our method.

Real Spend.

We source actual ad spend from 5 of the 7 major media buying holding companies, across the globe. No estimates, no smoke and mirrors.

Real Time.

We keep our data up to date. Our ad spend and precise unit costs across all media are cleansed and aggregated two weeks after every month.

Real Insights.

What do you need to know? Choose from hundreds of different reporting dimensions to power thousands of unique insights on your own, or work with our experienced analytics team.

Real Results.

Make big-ticket decisions with assurance. SMI’s actionable, cross-media intel gives you the edge in a competitive marketplace.

So, what's in our toolbox?

Our Core product provides a cross-platform view of ad spend data by tracking the flow of advertising dollars across 6 media types and 40 subtypes. It's the largest pool of real advertising spend, enabling the ability to make important decisions based on real market trends.


Monitor media mix ad spend trends on 65K+ individual platforms


Combine 24+ dimensions with 6 media types and 40 media subtypes

Historical Analysis

SMI datasets date back to 2009 offering accurate, historical trends

Competitive intelligence

View competitor spend across all dimensions for a complete picture


Follow where advertiser categories are spending money, and at what frequency

Digital trends

From social to search to video, to the next Facebook, real ad spend all in one place

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AccuTV gives the only clear 360-degree picture of 100% of US National TV ad spend available, offering industry trends, benchmarking and pricing data all in one place.


38 product categories and 108 product subcategories (like wine and spirits, or beer)

Real Unit Costs

Actual spots across dayparts, genres and networks

80K+ Unit Costs

90 networks, 9 dayparts, 7 weekdays, 8 spot length averages, and 3 buy types

Genres & Subgenres

NFL, NCAA, MLB, NBA, news, entertainment, specials and more


The ability to stay on top of complete spot counts with paid and unpaid ADU’s

Brand level

Get highly accurate ad spend estimates for all non-SMI pool advertisers

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Need something more custom? From understanding internal, and competitor attribution, to strategy and optimization, to the creation of new transactional metrics, SMI can create bespoke programs, reports and products to fit your budget, and needs.

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