Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.


Harness data to master the market.

SMI has the most accurate data when you need it to maximize returns. Fully understand how events and trends across the world are affecting your portfolio so you can make informed investment decisions and beat the market.


Refine your portfolio with real data insights.

Read More


The next best thing to a crystal ball.

Read More


Analyze data by category and subcategories to easily create a balanced portfolio


Mitigate the risk of future events and changing economies with forecasted data


Gather insights across the entire media landscape for a complete picture

Custom Reports

Request in-depth, actionable research for specific industries or companies

Market Insights

Find key trends highlighted in a syndicated, monthly report around leading listed media stocks

Upfront Analysis

Follow TV investments during the Upfront season to determine health of the market

Data at critical mass.

SMI Market Insights

Our magic is in our method.

Real Spend

We source actual ad spend from 5 of the 7 major media buying holding companies, across the globe. No estimates, no smoke and mirrors.

Real Time

We keep our data up to date. Our ad spend and precise unit costs across all media are cleansed and aggregated two weeks after every month.

Real Insights

What do you need to know? Choose from hundreds of different reporting dimensions to power thousands of unique insights on your own, or work with our experienced analytics team.

Real Results

Make big-ticket decisions with assurance. SMI’s actionable, cross-media intel gives you the edge in a competitive marketplace.

So, what's in our toolbox?

By combining our real ad spend with key market triggers, we have developed a proprietary model that forecasts quarterly earnings for major media companies. SMI’s Quarterly Forecast, which is updated monthly, gives a highly accurate predictive view of the advertising market, enabling investment decisions before your competitors, and well in advance of reported earnings.

Download info sheet

Our Core product provides a cross-platform view of ad spend data by tracking the flow of advertising dollars across 6 media types and 40 subtypes. It's the largest pool of real advertising spend, enabling the ability to make important portfolio decisions based on real market trends.


Monitor ad spend on 65K+ individual platforms, for better trend spotting


Combine 24+ dimensions with 6 media types and 40 media subtypes

Historical analysis

SMI datasets date back to 2009 offering accurate, historical trends

Media Owners

View ad spend across all networks and platforms for a complete picture of a company's ad revenue

Ad Categories

Follow where advertiser categories are spending money, and at what frequency

Digital trends

From social to search to video, to the next Facebook, real ad spend all in one place

Download info sheet

AccuTV gives the only clear 360-degree picture of 100% of US National TV ad spend available, offering industry trends, network market share and pricing data all in one place.

Ad Subcategories

38 product categories and 108 product subcategories (like wine and spirits, or beer)

Cost Trends

Actual spots across genres and networks to monitor potential areas of investment

Market Share

Easily view share of ad spend by categories,network and TV owners

Growth Drivers

Visibility into new programs and special events influencing market changes


The ability to see a network’s performance based on their commercial load

Brand level

Get highly accurate ad spend estimates for all non-SMI pool advertisers

Download info sheet